Abstract
Thank you to the five (5) passionate managers which are General Manager, Operational Manager, Administrative Manager, Marketing Manager and Financial Manager this business finally starts in the industries. This business managed to start with the sufficient fund that we collect from each partner and local authorities. Our research has found that in the order to provide the best quality of product is that we have to make sure that we take care of our most important matter in our business which is our target market. Our business targeted people who love to get surprised and love chocolate even kids. Then, we have to make sure than our daily product is good quality from the store and in a good condition before we serve it our customer. The strategic location that we chose to open our business is No. 11G, Jalan PPAJ 2/1, Pusat Perdagangan Alam Jaya, 42300 Puncak Alam, Selangor. We chose this location because it is strategic and there are lot of people who lives in this area. Our premises are decorated according to our concept, and we provide the special chocolate for our customers. Not only that, in the same location as our store, we find some of our competitors who sell the same product which is gift box. We see this as a change for us to gather our motivation and compete in a healthy way with our competitors. Finally, our hope is that we want to be among the top local chocolate shop in Malaysia especially in Puncak Alam. We want our business and product to grow bigger in the future and we finally can achieve our daily target and achievement. We also want our customer to grow, and more people will come to our shop and recognize us by our business name and quality product.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Hamzah, Ainur Atiqah 2019473782 Ismail Kasim, Fatin Auni 2019437256 Yaakob, Norasyikin 2019489258 Padzli, Norfarahdila 2019661766 Mohamed Azlan, Uthman Abbas 2019690748 |
| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Customer services. Customer relations T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Chocolate industry, Gift basket industry, Surprise gift boxes, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/131093 |
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