Study cafe by yeongu room

Mohd Nor Azlan, Nur Syezhliana and Khamizi, Nur Syuhada and Mohd Zamani, Nurul Nadhirah and Suhaimi, Siti Nuraliah Husna (2021) Study cafe by yeongu room. [Entrepreneurship Project] (Unpublished)

Abstract

Based on the business proposal produced, Yeongu Room is a business that offers a service to provide a place to study for students who are at a business location with a capital of RM250,000.00. This business is run by four friends who each have an important role in this business which is general manager, operations and administration manager, marketing manager, and financial manager. These four positions are vital in moving this business to run smoothly without any problems. Yeongu Room is one of the businesses that offer service to students operating at 22-1, Jln Radin Bagus 3, Sri Petaling, 57000 Kuala Lumpur, Federal Territory of Kuala Lumpur. This chosen location is strategic because it has many students in line with the main target for this business. In addition to offering a comfortable space for students to review or do assignments and other related matters, Yeongu Room also provides a pantry for students to eat snacks or drinks to avoid feeling sleepy or bored. Lastly, Wi-fi is also provided in these business premises to attract more customers because the internet network is essential for students regardless of whether the student is at school or university and other institutions to complete assignments or do revision. We have researched the concept of premises that are different from other businesses. Based on the research that has been done, Yeongu Room business created the concept of Nordic styles because students nowadays prefer these styles. The nordic theme emphasizes the interaction of colours and natural, woven textures, surfaces, and materials with minimal pattern. Yeongu room offers study room service, so this business targets students nearby regardless of whether they are school students or students of higher learning institutions. Students need a quiet space or place to do all their work to go to Yeongu Room to complete assignments and other related things. The business targets customers as customers, so the price offered is also according to the ability of the students as most of the students do not have a fixed income. Furthermore, Yeongu Room also offers discounts for students according to their exam results.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Nor Azlan, Nur Syezhliana
2019278394
Khamizi, Nur Syuhada
2019286776
Mohd Zamani, Nurul Nadhirah
2019291786
Suhaimi, Siti Nuraliah Husna
2019282678
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
L Education > L Education (General)
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Study spaces, Shared workspaces, Student services,
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/130775
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