Key environmental factors influencing housing preferences in town of Kamunting, Perak

The study addresses the issue of a mismatch between the housing options provided by developers and the actual preferences of potential buyers, particularly concerning environmental factors that affect the selection of housing locations. As sustainability, health, and well-being become more important to homebuyers, it is essential to understand these preferences for better urban planning and real estate development. The objective of this study is to identify and rank the environmental factors that influence housing decisions. A quantitative approach was used, involving the distribution of a structured questionnaire to residents of Town of Kamunting. The data were analysed using SPSS to determine the key factors affecting housing preferences. The results show that the top three most important considerations for residents were air quality, climate, and a reliable water supply, while factors like energy efficiency and eco-friendly transportation systems were given less priority. The novelty of this study lies in its focus on a semi-urban area, providing insights that are often overlooked in similar research. The findings contribute to the design of housing projects that are more in tune with the needs and preferences of the community, particularly in terms of environmental sustainability.