An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid

The development of business-to-business electronic commerce marketplaces
(B2B e-marketplaces) has influenced the way businesses are conducted. The
emergence of many types of e-marketplaces together with the increase use of
e-marketplaces allows many organizations to become e-market makers in the
electronic commerce environment. Nonetheless, too many B2B e-marketplaces
could become a challenge with e-marketplaces have shown numerous successes
and failures since early existence. With this background, this pap er discusses
the characteristics and success factors of B2B e-marketplaces offered in
Malaysia. A content analysis ofe-marketplace websites using the integrated
model from the Extended Model of Internet Commerce Adoption (eMICA) and
the Internet-Based B2B Stages of Growth enabled an examination of type,
ownership, B2B features and B2B stages of growth. A few e-marketplaces
were then selected as case studies to identify the success factors based on the
Framework of the Critical Success Factors Analysis fo r E-Marketplaces.
Overall, Malaysia B2B public e-marketplaces have shown positive growth
development stages across time with high adoption of e-commerce website
features. In addition,factors of strategic, functional, technology, build liquidity, create value and others were also essential for t e success of the e-marketplaces.
Indeed, good marketing strategies, multiple income streams,
value added information services and government initiatives are among keys
to success.