A study on cultural factors influencing the property purchasing decision of traditional house at Malacca

This study investigates the cultural factor that influence the property purchase decision of traditional house at Malacca, focusing on the multi-racial and multi-religious context of the country. The research explores how cultural beliefs, religious customs, and superstitions shape the preferences and decisions of homebuyer. Utilizing a qualitative approach, data were collected through interviews with residents from different ethnic backgrounds in Kampung Morten, Kampung Chetti, and Jonker Walk, Malacca. Key findings reveal that religious and spiritual beliefs, such as the importance of mosque proximity for Malays and the adherence to Vaastu Shastra for Indians, significantly impact property choices. Additionally, superstitions related to numbers and the layout of homes, particularly among Chinese buyers, play a crucial role. The study underscores the need for real estate developers, agents, and policymakers to consider these cultural factors to better cater to the diverse Malaysian market. By understanding and integrating these cultural nuances, stakeholders can enhance the relevance and appeal of properties, ultimately fostering a more inclusive and responsive real estate industry