The acceptance of social media as marketing tools among farmers

This study aimed to examine the factors of the acceptance of social media as marketing tools among farmers. The independent variables were social influence, trust and knowledge based on the acceptance of social media as marketing tools among farmers. A set of questionnaire was adopted from past research to collect the primary data from respondents. Sample random was used for this study. A total of 90 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three independent variables affects the acceptance of social media as marketing tools among farmers. As conclusion, we can see that social media as marketing tools is also useful for farmers to improve their business via current technology instead of traditional ways.