The acceptance of social media as marketing tools among farmers

Abdul Jalil, Nor Asyikin (2020) The acceptance of social media as marketing tools among farmers. [Student Project] (Unpublished)

Abstract

This study aimed to examine the factors of the acceptance of social media as marketing tools among farmers. The independent variables were social influence, trust and knowledge based on the acceptance of social media as marketing tools among farmers. A set of questionnaire was adopted from past research to collect the primary data from respondents. Sample random was used for this study. A total of 90 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three independent variables affects the acceptance of social media as marketing tools among farmers. As conclusion, we can see that social media as marketing tools is also useful for farmers to improve their business via current technology instead of traditional ways.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Jalil, Nor Asyikin 2016523183
Contributors:	Contribution Name Email / ID Num. Advisor Sa’ari, Juan Rizal UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Agricultural industries H Social Sciences > HF Commerce > Marketing H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Social media, Social media marketing, Farmers, UTAUT
Date:	2020
URI:	https://ir.uitm.edu.my/id/eprint/130102