The evolution of entrepreneurship: from brick-and-mortar to click

Digital entrepreneurship has become one of the forms of business in our modern world. It involves using technologies and innovations to create, develop and manage ventures (Mietule et al. 2021). These companies leverage platforms, digital technology and the internet to create value to reach customers and generate profits. The term "digital entrepreneurship" encompasses business models and industries emphasizing the use of technology to address market needs. Digital entrepreneurs exclusively operate on platforms relying on technologies to establish and sustain their businesses. This includes setting up online stores to sell products, advertising on social media platforms like Facebook, Instagram, TikTok, and utilizing software such as Google Analytics and Mixpanel to track consumer behavior patterns.