Abstract
Your Yogurt is a food business, offering an ordinary way to have healthy yogurt with variety of Malaysia local fruits flavour. Your Yogurt’s physical store is located at Raub, Pahang. Your Yogurt offers yogurt that have uniqueness in shape and flavour. The yogurt which is in the bites shape to ensure the customer can enjoy it easily and the flavours offer are durian, mangosteen, papaya, banana, rambutan, red honey guava and watermelon. Your Yogurt target market are yogurt lovers, health and weight conscious people, people who are on special diets, teenagers, adults and the most focus is local community in Raub, Pahang. Yogurt bites is a product that suitable for all range of ages even though for baby. Your bites offer by our business is different and unique product from others. Therefore, it become our business competitive advantages. Other than that, yogurt bites using only local Malaysian fruit, 100% natural yogurt without preservatives and colouring and also 100% halal ingredients. Your Yogurt get the ingredients in Raub to make sure all of its still fresh at the time it is produce. Since our yogurt bites do not contain any sugar, so it is healthier option compared to sugary candy. Your Yogurt expects to gain RM49 652 for the first year and will increase 19.18% and 28.93% for the second and third year. Other than that, Your Yogurt wants to create a globally recognized Malaysian brand in the industry at every area such as in urban, rural and suburban areas. Your Yogurt owned and managed by five partners and get helped by four workers. These partners represent general manager, administration, marketing, operation and financial manager respectively. We have one worker as cashier under marketing manager, one worker as clerk under administration manager and two production staff under operational manager.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Adnan, Nor Syafiqah 2018252302 Zawahir, Siti Nuraishah Zafirah 2018423896 Muhd Azri Baptist, Aisyah 2018800698 Che Ramlee, Che Siti Munirah 2018692042 Ramlan, Nur Aisyah 2018241846 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Dairy products industry, Frozen yogurt, Yogurt bites, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130003 |
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