Your yogurt yogurt bites

Adnan, Nor Syafiqah and Zawahir, Siti Nuraishah Zafirah and Muhd Azri Baptist, Aisyah and Che Ramlee, Che Siti Munirah and Ramlan, Nur Aisyah (2021) Your yogurt yogurt bites. [Entrepreneurship Project] (Unpublished)

Abstract

Your Yogurt is a food business, offering an ordinary way to have healthy yogurt with variety of Malaysia local fruits flavour. Your Yogurt’s physical store is located at Raub, Pahang. Your Yogurt offers yogurt that have uniqueness in shape and flavour. The yogurt which is in the bites shape to ensure the customer can enjoy it easily and the flavours offer are durian, mangosteen, papaya, banana, rambutan, red honey guava and watermelon. Your Yogurt target market are yogurt lovers, health and weight conscious people, people who are on special diets, teenagers, adults and the most focus is local community in Raub, Pahang. Yogurt bites is a product that suitable for all range of ages even though for baby. Your bites offer by our business is different and unique product from others. Therefore, it become our business competitive advantages. Other than that, yogurt bites using only local Malaysian fruit, 100% natural yogurt without preservatives and colouring and also 100% halal ingredients. Your Yogurt get the ingredients in Raub to make sure all of its still fresh at the time it is produce. Since our yogurt bites do not contain any sugar, so it is healthier option compared to sugary candy. Your Yogurt expects to gain RM49 652 for the first year and will increase 19.18% and 28.93% for the second and third year. Other than that, Your Yogurt wants to create a globally recognized Malaysian brand in the industry at every area such as in urban, rural and suburban areas. Your Yogurt owned and managed by five partners and get helped by four workers. These partners represent general manager, administration, marketing, operation and financial manager respectively. We have one worker as cashier under marketing manager, one worker as clerk under administration manager and two production staff under operational manager.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Adnan, Nor Syafiqah
2018252302
Zawahir, Siti Nuraishah Zafirah
2018423896
Muhd Azri Baptist, Aisyah
2018800698
Che Ramlee, Che Siti Munirah
2018692042
Ramlan, Nur Aisyah
2018241846
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Dairy products industry, Frozen yogurt, Yogurt bites,
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/130003
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