A case study on the challenges and outcomes of Farm Fresh Berhad towards business innovation

Farm Fresh Berhad has owned various product lines successfully offered and accepted across nations. There are 15 fresh-milk products, 11 flavoured-milk products, 7 plant-based products, 10 yoghurt -drink products, 15 yoghurt products, 1 goat milk, 1 coconut milk, and 1 strawberry jam. Recently, FFB has launched its new product line, namely Farm Fresh GROW Formulated Milk that contains DHA, inulin, zinc, iron, and vitamins, which is the new innovation that includes no maltodextrin, vegetable oil, and calcium carbonate. Those achievements have made FFB one of the most successful milk producers in Malaysia. In the interim, FFB has also planned to launch a new range of plant-based yoghurt products in a few years based on suggestions from potential customers that demand nutritious yoghurt drinks. On top of that, FFB has also planned to explore new product categories, such as non-dairy packaged foods and beverages. All of these future plans have been based on the successfulness of this company to meet its customers' needs and the proper research and development in producing good quality milk.