Factor that influences homebuyer to purchase double storey terrace house in Tampoi, Johor Bahru, Malaysia

In this academic project, the researcher was able to discover the factor influencing of homebuyers based on a literature review, which included location, neighbourhood, design, financial, and price factors. The respondents included individuals planning to purchase a double storey terrace house and those who have already purchased such properties. Following that, the researcher listed the top factor of homebuyer based on the dispersed survey. Researchers used a questionnaire created using Google Forms. Using these technologies has saved researchers time in going back to Johor Bahru to deliver the questionnaire. this comprehensive method provides a clear insight into what potential homebuyers value most in their house search. By systematically ranking these factor, the study offers valuable data that can help developers and real estate professionals tailor their services to meet market demands. This structured research not only reveals the major factors driving homebuyer decisions but also underscores the importance of aligning property features with consumer expectations.