Kodak's failure in innovation

Ahmad, Noorazlina (2023) Kodak's failure in innovation. Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.

Abstract

Kodak was one of the most well-known brands in the field and significantly influenced the development of photography. Kodak was at the forefront of digital-image technology in the 1970s and 1980s. The first digital imaging technique was created by them. In addition to developing the first megapixel sensor in 1986 and the first digital camera in 1975, Kodak also applied to get a patent for the technology, instead of accepting the digital revolution, though. Kodak kept concentrating on its conventional film business because it did not perceive a substantial threat from digital photography. This is because Kodak encountered difficulties switching their business model from film-based to digital photography despite their early success in the field of digital-imaging.

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Ahmad, Noorazlina
noora436@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Mohd Zahari, Ahmad Suffian
ahmadsuf@uitm.edu.my
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: BizNewz
ISSN: 2600 9811
Keywords: Kodak, Photography, Digital imaging technique
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/129628
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