A case study on Farm Fresh Berhad towards business innovation

Business innovation is important for every company to stay in the industry now and in the future (Dagan, Rafi, Sia, & Dilla, 2021). Innovation is the application of concepts in a way that results in the creation of new products or services or the enhancement of the provision of the existing ones. The creation of more efficient goods, procedures, services, technologies, works of art, or business models, which innovators then make available to consumers, governments, and society, is a common way innovation occurs. Innovation is critical in bringing newness to established product lines or processes, resulting in greater market shares, revenues, and customer satisfaction. Innovation is sometimes used to enhance a company's operating systems or incorporate new automation technology. Since the beginning of the industrial revolution, substantial research has been conducted on the waves of innovation that have resulted in profound societal upheavals.