Abstract
Maxi dress is a business where society like Muslimah women are free to be fashionable with modest, stylish and high moral in dressing that follow Syariah’s dress code. So far, there are a lot of fashion clothing found in fashion market but most of them disobey the dress code where Muslim must at least cover her hair and body in loose and unrevealing clothing and obscuring the details of her body from the public but most of the fashion right now are opposite where the dress is fitted which showing the shape of the body and the clothes materials show the details of the body. In addition, since Neelofa has changed herself to more positive appearance that follow Syariah, she influences and inspires many people to follow her steps. Many netizens show their gratitude on Neelofa current appearance and a lot of positive comments regarding it. Since Neelofa is an influencer and a fashion icon, her modest fashion is highly demand and becomes a trend in Malaysia. So, Maxi dress offer Muslimah Women to feel confident and acceptable in society also worldwide, to up held modest and beautiful clothes that follow Syariah’s dress code and producing dress look alike Neelofa. Furthermore, Maxi Dress also shows gratitude towards Neelofa’s positive change and proudly announce that we establish cooperation with Neelofa and make her as our model. Not just producing Muslimah clothes that are stylish but Maxi Dress also affordable. The location of Maxi Dress at Jonker Walk Street, Malacca where tourist attraction both Malaysia and worldwide which customers can walk-in. Maxi Dress also provides online shop like Instagram and Shopee with free delivery above 3 pieces. Hence, Business Plan will be discussed about our main that important to set up and planning our business systematically. This includes administration, marketing, operation and financial section that important to retain and growing our business successfully.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Nordin, Noraishah 2018431852 Mohamed Husni, Nur Aleya Amalin 2018281514 Mohd Rasdi, Nordiana Wilda Ayu 2018421964 Mohd Naini, Noraisyah 2018421342 Mohd Azaharudin, Nor Iylia Fidaiy 2018215584 |
| Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Maxi Dress, Muslimah Fashion, Modest Fashion Business |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/129459 |
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