Five ultimate tips of writing catchy titles: which one is your favourite?

Harun, Nur Syikri and Ismail, Fathiyah and Abdul Samad, Nor Zaitolakma (2023) Five ultimate tips of writing catchy titles: which one is your favourite? Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.

Abstract

Do you know how to grab readers’ attention to read articles you write? Don’t you think that it's essential to gain their interest to enjoy your masterpieces? How to make them stand out? Is it effortless to write ones? Well! Writing the whole essay is one topic, but writing a title of the article is quite another. This is because an article is meant to be read not only by its author per se but other readers, too. It serves as a warm, assiduous, and earnest host welcoming his or her guests to a house where a party is being thrown at. Powell (2021) has visualised the beauty of writing engaging titles as equally important as their contents. David Ogilvy, a British advertising tycoon popular for highlighting creative copy and themes on campaigns has once said that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. Raymond Chandler has also opined that “a good title is the title of a successful book”.

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Harun, Nur Syikri
nursyikri@uitm.edu.my
Ismail, Fathiyah
fathi260@uitm.edu.my
Abdul Samad, Nor Zaitolakma
norzaitolakma66@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Mohd Zahari, Ahmad Suffian
ahmadsuf@uitm.edu.my
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: BizNewz
ISSN: 2600 9811
Keywords: Readers’ attention, Stand out, Headline
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/129420
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