The housing affordability in contrast of market demand status in Kota Kinabalu, Sabah

Housing affordability remains a critical issue that affecting many people intersecting with economic, social and government intervention. Malaysia's housing affordability tends to decrease, even though the housing sector has expended rapidly. However, rising of housing price have a wider socio-economic implication where they affect homebuyers in obtaining a house. Therefore, this study aims to examine the housing affordability in contrast of market demand status in Kota Kinabalu, Sabah with using quantitative method by distributing questionnaire to the individuals who work and live in the Kota Kinabalu area. This study uses descriptive analysis approach, analysis of ranking and Pearson’s correlation. The results of the descriptive analysis show means score for each factor. While the results of ranking analysis have ranked the each of the factor to determine which factors has the highest ranking for the factors. The results of the Pearson’s correlation analysis confirm a positive and significant relationship with the factors that affect homebuyers on housing affordability. The main findings on this research are the factors that affect homebuyers in purchase a house. Through the analysis, the researcher found out that financial analysis is the most important factor on housing affordability. This study concludes with an overall discussion of the three objectives. This study helps individuals a better understanding regarding housing affordability, enable them to plan in purchasing a house.