Glacee Gelataria

Rais, Ernie and Alluh, Shermalyn and Yunos, Siti Norjanah and Abu Bakar, Syafiqah Amirah (2012) Glacee Gelataria. [Entrepreneurship Project] (Unpublished)

Abstract

The name of our partnership is SYER & PARTNERS. Our business is basically to produce premium ice cream (gelato) with the brand of glacée - which comes from the word of `ice'in France. Gelato is originally comes from Italy. It differs from regular ice cream in term of its main ingredients and texture. As a start, we will introduce 8 flavours of gelato. Apart from gelato, we are also going to sell 8 flavours of nutritious fresh juices, with different nutrients and health benefits for each juice. Our target customer is people with high health conscious. This is because they are willing to pay more for the value of the product even though the price is a bit expensive. Moreover, the gelato that we are going to produce is with high quality and the finest ingredients that can satisfy our potential customers' wants and preferences. Our business is operating at Suria Sabah, Kota Kinabalu. As for the start, we rent a kiosk that located at the lowest ground of Suria Sabah Mall nearby fast foods outlets such as The Chicken Rice Shop, KFC, Pizza Hut, Secret Recipe and Sushi King. We choose this place as our business operation because it is advantageous in every aspect. In fact, Kota Kinabalu is the central business unit. Glacẽe Gelataria is expected to commence on 1st January 2013. We believe our business is going to expand in the second year of operation, where the sales will increase by 10% and 15% in the third year.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Rais, Ernie
2009841404
Alluh, Shermalyn
2009261162
Yunos, Siti Norjanah
2009813524
Abu Bakar, Syafiqah Amirah
2009890456
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Keywords: Marketing, Operational, Financial, Entrepreneurship
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/129236
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