Abstract
The name of our partnership is SYER & PARTNERS. Our business is basically to produce premium ice cream (gelato) with the brand of glacée - which comes from the word of `ice'in France. Gelato is originally comes from Italy. It differs from regular ice cream in term of its main ingredients and texture. As a start, we will introduce 8 flavours of gelato. Apart from gelato, we are also going to sell 8 flavours of nutritious fresh juices, with different nutrients and health benefits for each juice. Our target customer is people with high health conscious. This is because they are willing to pay more for the value of the product even though the price is a bit expensive. Moreover, the gelato that we are going to produce is with high quality and the finest ingredients that can satisfy our potential customers' wants and preferences. Our business is operating at Suria Sabah, Kota Kinabalu. As for the start, we rent a kiosk that located at the lowest ground of Suria Sabah Mall nearby fast foods outlets such as The Chicken Rice Shop, KFC, Pizza Hut, Secret Recipe and Sushi King. We choose this place as our business operation because it is advantageous in every aspect. In fact, Kota Kinabalu is the central business unit. Glacẽe Gelataria is expected to commence on 1st January 2013. We believe our business is going to expand in the second year of operation, where the sales will increase by 10% and 15% in the third year.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Rais, Ernie 2009841404 Alluh, Shermalyn 2009261162 Yunos, Siti Norjanah 2009813524 Abu Bakar, Syafiqah Amirah 2009890456 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/129236 |
Download
129236.PDF
Download (3MB)
Digital Copy
Physical Copy
- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Processing
ID Number
129236
Indexing
