The Juicy Star Enterprise

We are starting our own business as partners after finished graduating in Diploma in Business Study from Universiti Teknologi MARA. All of us had decided to form our business identity as Juicy Star Enterprise in which we already agreed in the terms of agreement of partnership. The main idea is to sell a starfruit juice that has been improved its ingredients. We are running the business in manufacturing and retailing sector. This business is still new because there are only few entrepreneurs producing this type of fruits into juices. We have spotted our competitors in the market of juices which this competitor is either SME or big companies that already in this business earlier than us. For example is F&N Fruit Tree, Tri Starfruit Prima Group, and others. The starfruit is a species of fruit that is native in this country. The fruit itself is very famous among Malaysian in which it is rich with nutrition and it is also used to make drinks it can relinquish thirsty. So, these particular reasons give our company strength and potential in producing and retailing the juices. as Our prospect is wide where this product is focus to attract the various types of prospect either the wholesaler, retailers, intermediaries and direct customers or consumers.