A study on personal selling and social media towards M7 Pro Oil user

Abbas, Suhaimi (2015) A study on personal selling and social media towards M7 Pro Oil user. [Student Project] (Unpublished)

Abstract

The primary to conduct this study about how M7 team of Sabah to bring M7 Pro Oil product reach to consumers or end users through Push and Pull strategies of marketing channel. M7 Pro Oil is one of the main products from Mutiara Motors Sdn. Bhd. located at Larkin, Johor Baharu, whereby the main business is selling luxuries car then decided to spread their wings in products lines business. The M7 spread their wings to the Japan and USA namely M7Japan and M7USA. They forming a brand product namely M7 Drive which is M7 stands for car things such Oil engine (M7 Pro Oil), merchandises (Clothes, Keychain and so on) and, performance part (Exhaust, ECU and so on). The M7 brand name spread like a mushrooms in some countries which focus on car modification lover in terms of highly performance machine. The brand name was known in Japan and America since M7 technologies came from it and some other countries such German and France knowing it.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abbas, Suhaimi
2011369663
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Personal selling, Social media, Oil
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/129172
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