Abstract
Novotel 1Borneo is one of an Accor product from France and are well known hotel in Sabah since August 2008. It is also known as a 4 stars Hotel which is an integral part of 1Borneo Hypermall, which is the largest mall in Borneo with a total space of 1.5 million square feet of shopping leisure and dining choices. This hotel was strategically located along the Sulaman Highway and it is within 10 minutes driven from the city area and it is only 25 minutes away from the airport. The hotel is also said as adjacent to University Malaysia Sabah (UMS), University Technology Mara (UiTM) and with proximity to the State and Federal Administration Government Office, as well as Kota Kinabalu Industrial park (KKIP). However, Novotel Hotel only able to maintain its operation until December 2014 right after the hotel had changed to another brand which is known as 1Borneo Hotel. It is because of due to the financial problem when the management failed to solve the situation. By then, 1Borneo Hotel only can maintain the operation for 2 months when the owner of 1Borneo has sold the hotel to The Owner of The Klagan Hotel. Coming up with a new name which is The Klagan Regency. This will be the new branch in Sulaman area.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Ag Matusin, Ak Asyraf 2012170149 |
| Subjects: | H Social Sciences > HF Commerce > Marketing |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Rebranding, Information system, Service related |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/129169 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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