Comfit double sided oversized t-shirt

Comfit was created in 2020 with the purpose to break the discrimination among people with different body types. Comfit have decided to sell an oversized shirt that can be fit to anyone with any body shape and type. The product also come in the way customer can wear it on both side. It proved that our product in unique and different for other clothing brand out there. For the target market, we target both gender at the age of 20 to 45, employed people and also students. The reason why we choose that group of people is because, these people are the one that tend to follow the trend and always searching for new, fresh and trendy clothes. Comfit have to fight with many competitor that have been in this part of business way longer and already become a huge and well know brand such as H&M, Cotton On and F.O.S. The might have their own strength that makes them strong ang big in this business but every company always have their own flaws.