Abstract
Chemises Paces offers apparel products services towards the customers by providing variety of stylish products such as Oversized T-shirt, Summer Bucket Hat Collection and many more that gives high satisfaction for the customers when they purchase it. Our targeted customers is among the teenagers that identify as a middle class whose want to purchase the products at the affordable price. The reason why we chose teenagers as our mainly target is because the teenagers has an aura to wear stylish clothes that gives them confidence to wear it. Across Kuala Lumpur and Jalan Cochrane particularly our business which is Chemises Paces has been a quick growth over the year. In Jalan Cochrane, there were a lot of housing areas and near to MRT and LRT station that will make the people easier whenever they want to come to our store. Although, there are four businesses like us in Jalan Cochrane but we are selling a trendy and beautiful design of apparel at the lower price that we consider as an advantage to us. One of the marketing strategy of Chemises Paces is to emphasize the great quality and affordable price in our products and services that will attract our mainly targeted customers which among the teenagers and also the people who love to style. Thus, we developed the marketing strategy that provide an attraction does not matter if they are rich or poor people. Eventhough we have services and the products commitments plan, we also aggressively to make our brand become well-known in the future through online selling, newspaper, signboard and many more. The beautiful design and superb quality of apparel from Chemises Paces will make the customers purchasing our products regularly throughout our future branches in the Kuala Lumpur especially in Jalan Cochrane.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Tuan Syed Karami, Syed Ali Naquib 2018408318 |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Retail trade |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Fashion Clothing, Oversized T-shirt, Affordable Fashion, Stylish Clothes |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/128729 |
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