Tasty Gateau

1.1 Industry View

Nowadays, cupcakes have becomes trend everywhere. This can be seen through the media such as television and magazines.A good example is Martha Stewart's Cupcakes,a collection of 175 recipes which was published in June and spent 11 weeks on The New York Times best-seller list. The popularity has increased from day to day. "Cupcake store are taking the place of ice cream stores," said Adam Borden, whose Baltimore-based venture capital firm, Bradmer Foods, specializes in food-focused enterprises.Nationwide, Cupcake Sales, according to the market research firm, Mintel, are projected to increase another 20% over the next 5 years at a time when other baked goods are expected to grow in single digits. Statistics say, the opening of a cupcake bakery in town will cause the sales at all other cupcake bakeries to increase. This is because; there is no season for cupcakes as it is universal. Today, cupcake has slowly replacing standard cakes in all events. Most of the people are switching from cakes to cupcakes as cupcakes offered variety of design in an individual portion which is adorable and attracting. Furthermore, there is a wide range of accessories going from cupcake baking pans to frosting products and decorative toppers. Here comes the strength to compete with other where lots of experiment can be done in order to improve the quality of cupcakes and its design in order to attract the customer. Thus, we have chosencupcake as our product to start a business. This is because cupcake has the potential to go further in this industry and it is a highly competitive business. Nowadays, it has becoming popular among teenagers and kids. Furthermore, there are a lots of unique recipes can be explored in order to compete with others. The target marketsareteenagers and kids who are looking for a sweet treat or multiple cupcakes for an event such as birthday party or wedding. Generally, kids and teenagers are common to this kind of stuff because it is something adorable.