Kota Seriemas Golf & Country Club

This report presents a comprehensive overview of the internship experience at Kota Seriemas Golf & Country Club (KSGCC), a public golf facility in Nilai, Negeri Sembilan, managed by Seriemas Development Sdn. Bhd., a subsidiary of Permodalan Nasional Berhad (PNB). The internship took place from 3rd March to 15th August 2025, covering assignments in both the Finance and Purchasing departments. The report includes operational tasks such as revenue reporting, payment reconciliation, and purchase order processing, as well as involvement in on-ground activities during events like Ramadan buffets and ASNB briefings. A key component of the report is the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of KSGCC. This section highlights the club's strategic location, public accessibility, and potential for junior golf development, while also identifying weaknesses such as the absence of digital booking systems and a passive sales approach. Supporting data and real observations from the internship period have been used to back up these findings. Based on the analysis, the report proposes several strategic recommendations to improve KSGCC's market positioning and customer engagement. These include developing a more proactive sales strategy, investing in digital platforms, and introducing youth golf programs to drive long-term brand loyalty. The report aims to provide valuable insights for future planning and marketing improvements within the club's operations.