SP Corp.

SP CORP. is a newly established company that sells wireless external hard drive called 'STOREPORT'. The general manager of SP Corp. is Abdul Mukhlis bin Abdul Hadi. Our company's focus is to sell high quality of wireless external bard drive at affordable price. Our target markets are teenagers and adult people like university students and lecturer mostly male as our customer base. SP Corp. products are about wireless external hard drive called 'STOREPORT'. Type of product for all our products is shopping products and it is heterogeneous category which means the product's features is more important than the price. Our product have a one year warranty with additional payment of rm50 that can make it to 2 years warranty when the customer purchased the Storeport from our company. Our company located at One Borneo Hypermall, Kota Kinabalu, Sabah, Malaysia. We choose the location because it is strategic and the place is the focal place for students and adults. We believe that with a strategic location we can achieve our target market and our goals. The business operation will be from Monday to Sunday from 10 a.m until 9 p.m. For the promotion, our company will be using traditional and also electronic advertising as our advertising media. Under traditional advertising, we will advertise our products at the newspapers and also in the magazines. Internet will be used as our electronic advertising; we will use the internet to post information about our products through social media such as Facebook, Twitter and Instagrarn. The cost of external is RM 150 and we will mark up the price by 150%. The selling price of the shoes will be RM 400 and our company will get RM 250 as profit when customers purchase our shoes.