Abstract
Food and beverages has been one of the most popular types of business and it will always have customers for sales. We created this business proposal of "Aneka Pisang" based on this fact and we wishes to be one of the members of entrepreneurs that engaged in this line of business. Small and Medium Industry in Malaysia is one of the main contributor for domestic economic growth. This is a fact that led to government policy of having Small and Medium Industry as one of the main focus in revitalizing and boost up domestic trade. As we all know, the government itself has been helping the community of entrepreneurs to set up business and we want to seize this opportunity to create a local brand of cafe that will be known across the region. To achieve this objective, "Aneka Pisang" emphasizes on the use of banana as the main theme for our products ingredients along with strategic marketing plan and cost-effective operational plan. We believed in the potential of local fruits and plants to be used and served in diversified ways. This prompted us to come up with this business proposal as this will also help farmers and planters in terms of trade. In this fast changing environment of business world, we also noted that strategic partnership with other entrepreneurs to promote a new, unique product can help to establish that product in the market faster than introducing it alone. So if other entrepreneurs are willing to accept our brand as their business there will be no problem to let them use Aneka Pisang as this will only help to increase credentials and value of our business brand. Thus, this will also help to strengthen our position as a leading newcomer in this industry.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Kennedy, Barbara Joyce 2009382405 Suhatshah, Sharrina 2009102389 Mursid, Norhazisah 2009761153 Angkeelamai, Ellescia Sindi 2009303291 Milin, Nurshaheera 2009920349 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Keywords: | Administration, Operational, Financial, Marketing, Entrepeneurship |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/128309 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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