Cake bites enterprise cake bites

The establishment of “Cake Bites Enterprise” is to manufacture snacks that are healthy and able to be consumed by a various range of ages and groups of people. Skudai, Johor was chosen to be the business location because Skudai is one of the main cities in Johor as well as it is located within a residential area and business lots. Therefore, our business would be able to survive as it is a strategic location for a new start-up business and it is easier for our customers to visit our shop. Children and teenagers targeted to become our customers because of their love to sweets and sugary food and adult who are suitable for their health as we use stevia instead of white sugar to promote a healthy dessert. “Cake Bites” comes in various shapes. For only RM20, a customer will get 35 pieces in a packet. Stevia sugar and chocolate (beryls) are the ingredients that are used to produce our product as we want to promote a tasty treat healthily. To market our product, we decide to use social media advertising as one of our promoting mediums. This is because social media is the current wave for entrepreneurs in promoting and introducing their products to the public. Moreover, it is one of the effective ways to attract sponsorship, investors and the targeted group. In the business world, surely there will be competition in the market. For us, we have to battle against 4 competitors mainly, MamaSab Bakery, Absolut Chocolate, Tfn Brownies and SukaDesserts. The difference that “Cake Bites” offers is we opted for the healthy ingredients that make our product less sugary. Other than that, “Cake Bites” is a mini size cake in the form of brownies with mini sizes that our customers can have an instant dessert. “Cake Bites Enterprise” consists of 6 people that each possessed their roles and responsibilities. Lead by Nur Mai Sarah Binti Suhaimy alongside Nurul Zafirah Binti Mohd Zaki, Nur Anis Binti Zulkeflee, Nurul Wahida Binti Mohamed, Nur Sabrina Binti Shahadan and Siti Salmi Syahirra Binti Mohd Sukri. As this business is in the form of a partnership, each partner contributes RM1200 for the business capital. As a manufacturing company, 2 of the partners played the role of the operations manager to ensure smooth progress during operating the business and managing our product. Even some of us are fresh graduates, we do have our own experience and involvement in the business world. Hence, the combination of our skills, past experiences and courses that we took in university help us in starting “Cake Bites Enterprise”.