Abstract
Orkeid Dough is small business which also a new business in this industry that just started to set off in Petaling Jaya, Selangor. The business’s name was taken from each alphabet of managers which representing each manager and the meaning of the name also represent flower characteristic which is love. While the dough represents out speciality of the product, we also do not include donut in the name even though our speciality is selling donut because we want to up to date with the latest trend. As for the business, we want to offer a donut that is low calories and it can be served to all people. Nowadays, lots of people suffering from disease due to the unhealthy diet especially high calorie foods. Therefore, people can still enjoy our dessert with ease as we want to provide a donut which are low sugar, low fat, and low calorie. As our aim is to ensure that our dessert could give the opportunity for those who craving dessert where it is not too sweet and not oily. Our donut also affordable and all level income could taste our dessert. The organizational chart consists five manager which are General Manager, Administration Manager, Marketing Manager, Operational Manager, and Financial Manager. We also hired three more employees that specialised in the operational production. Our target market around 200,000 people which are suitable ages and come from all level income. Our packaging for donut, each box capacity is 6. This is to help us save cost and at the same time customers tend to buy more than two donuts. Plus, we also apply for a loan to cover up the furniture and fittings, and machine and equipment as we just started our business and still new. Therefore, we are lacking of capital to purchase those assets. Not only that, with our profit and after we estimates our budget, we believe that we can pay those loans within 5 years.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Jalaluddin, Siti Sarah 2018219022 Rosli, Aida Natasha 2018240298 Abd Karim, Faten Nadhirah Kerina 2018223856 Nazlan, Nurul Hanna 2018669994 Sahrudin, Zarith Sophia 2018664416 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HF Commerce > Business societies > Selling |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Small Business, Low-Calorie Dessert, Donut business |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/128074 |
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