The innovation of a packaging for Songkok with QR code and augmented reality technology

Mohd Rahmat, Ahmad Haziq and Omar, Mastura and Rosnan, Shalida and Abdul Rani, Mohd Khairul Azahari and Daud, Bakri and Mohd Muslim Tan, Ellyana and Muhamad, Mohd Jamil and Mustafa Bakri, Ezrin (2023) The innovation of a packaging for Songkok with QR code and augmented reality technology. Malaysia Journal of Invention and Innovation, 2 (6): 8. pp. 51-55. ISSN 2976-2170

Official URL: https://journal.academicapress.org/aps/index.php/m...

Identification Number (DOI): 10.64382/mjii.v2i6.39

Abstract

The innovation of Songkok packaging with QR code and augmented reality is a revolutionary development in the traditional packaging of Songkok. The packaging using 300gsm material with one side coated paper and only need one die cut block. This packaging also highlights the use of QR codes and augmented reality technology to enhance the customer experience by providing a digital platform for product information, and interaction. By using QR codes, customers can access product information, contact, website, social media, and other interesting details by simply scanning the code with their smartphones. The augmented reality technology offers a 3D view of the Songkok, enabling customers to interact with the product virtually, examine it closely, and visualize how it would look when worn. This innovative packaging not only offers a new way of marketing the product but also elevates the customer experience, making it more interactive and engaging. Songkok packaging can take the form of boxes, or bags, depending on the material used and the intended function of the packing. The packaging is intended to preserve the Songkok from damage during movement and storage, as well as to make it easier to transport. Packaging may also be used as a marketing technique to increase the product's visual value and differentiate it from rivals. The packaging may be intended to represent the brand's identity, using colors, logos, and other branding elements to stand out on the marketplace.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Rahmat, Ahmad Haziq
ahmdhzq7@gmail.com
Omar, Mastura
tora77@uitm.edu.my
Rosnan, Shalida
shalida@uitm.edu.my
Abdul Rani, Mohd Khairul Azahari
mohdk173@uitm.edu.my
Daud, Bakri
bakrid@uitm.edu.my
Mohd Muslim Tan, Ellyana
ellyana@uitm.edu.my
Muhamad, Mohd Jamil
jamilamin@uitm.edu.my
Mustafa Bakri, Ezrin
ezrin561@uitm.edu.my
Subjects: T Technology > T Technology (General) > Information technology. Information systems > Malaysia
T Technology > TS Manufactures > Packaging > Special containers and packaging methods, A-Z > Boxes
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Information Management
Journal or Publication Title: Malaysia Journal of Invention and Innovation
ISSN: 2976-2170
Volume: 2
Number: 6
Page Range: pp. 51-55
Related URLs:
Keywords: Augmented reality, Packaging, QR codes
Date: 5 November 2023
URI: https://ir.uitm.edu.my/id/eprint/127977
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