Ceritera Kuih: anthropomorphism representation in the digital literacy of storytelling

Today's culture of innovation has been hailed as an important step toward creating a sustainable nation. This is demonstrated by Malaysia's Sustainable Development Goals (SDG) Indicators. According to the ninth target indication, it highlighted about build resilient infrastructure, promote comprehensive and sustainable industry, and promote innovation. As a result, the implementer of this study's development of innovation in Learning and Teaching (PdP) is in line with the ninth goal, which requires for our country recommence to innovate and establish sustainable culture associated to the innovative product's. The Ceritera Kuih product is a storytelling innovation in the form of an interactive electronic book (e-Book) that represent anthropomorphism characters concept throughout the storytelling. This e-book was created using the ADDIE model, which consists of the following five steps: analysis, design, development, implementation, and evaluation. The application of this innovation can assist students in fostering a culture of creativity when creating digital short stories by incorporating interactive features. The students are not only able to compose innovative short stories and learn about the digital literacy process, but they may also foster a culture of creativity through the production of recipe videos as a digital content (using Malaysian Kuih) in the interactive e-book.