Social marketing & public behavior

Abd Ghani, Azian (2022) Social marketing & public behavior. Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.
Abstract

Many would associate Social Marketing as Social Media because they both carry the same acronym; SM. However, social marketing and social media are two different disciplines that remarkably need each others' assistance; social marketing as the content provider whilst social media provide platforms to disseminate the content to the target audiences.

Item Details
Item Type: Monograph (Bulletin)
Creators:
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Abd Ghani, Azian
UNSPECIFIED
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Chief Editor
Mohd Zahari, Ahmad Suffian
ahmadsuf@uitm.edu.my
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: BizNewz
ISSN: 2600 9811
Keywords: Social marketing, Social media
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/127560
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