Abd Ghani, Azian
(2022)
Social marketing & public behavior.
Bulletin.
Fakulti Pengurusan Perniagaan, UiTM Terengganu.
Abstract
Many would associate Social Marketing as Social Media because they both carry the same acronym; SM. However, social marketing and social media are two different disciplines that remarkably need each others' assistance; social marketing as the content provider whilst social media provide platforms to disseminate the content to the target audiences.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Abd Ghani, Azian UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Mohd Zahari, Ahmad Suffian ahmadsuf@uitm.edu.my |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
| Journal or Publication Title: | BizNewz |
| ISSN: | 2600 9811 |
| Keywords: | Social marketing, Social media |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/127560 |
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