New Product Development (NPD) is the process of transforming market opportunities into new products that may suit customers' demands and desires. According to Wheelwright and Clark (1992), NPD is defined as effective activity organization and J management to bring products to market with low development costs and short development times. Additionally, Haddara et al. (2020) defined NPD as the process of converting a market opportunity into a real product that can be sold, and it is regarded as a "mixture of arts, science, and management." Thus, the NPD process is defined as a set of processes that outline how a company turns a product concept into a marketable product (Iqbal & Suzianti, 2021). Because of the constant changes in consumer preferences, rising competition, and technological breakthroughs, NPD is unavoidable for all firms.
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Adenan, Nur Dalila nurdalilaadenan@uitm.edu.my Ngah, Nazlin Emieza nazlin5316@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Mohd Zahari, Ahmad Suffian ahmadsuf@uitm.edu.my |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
| Journal or Publication Title: | BizNewz |
| ISSN: | 2600 9811 |
| Keywords: | New Product Development (NPD), Customers' demands |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/127556 |
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127556.pdf
