JSV Products

Jonney, Jacquelinesia and Suinggi, Susan Jasmine and Nening, Vanessa Aniestchysia (2017) JSV Products. [Entrepreneurship Project] (Unpublished)

Abstract

The aromatherapy properties is one of the benefit why people should buy scented candle. Based on the science and research, many moods and negative emotions can be lifted due to the fragrances and scents that are introduced into environment. Our company provide various scent of the candle such as lemon, lavender, peppermint, green tea, violet which will help to highlight and reduce the tension of the consumer without letting them feel worry about the side effect as our products are fully made by natural substances. Since most people want to take care about their health, the terms of natural and organic not only in farming sector, but it also the same important to scents of air that we smell around our environment. Then, after our company make some research, we manage to release the natural products which help to improve moods and changes the negative emotions among the consumers. Our product is guaranteed 100% made from natural substances without any synthetic preservatives. In addition, our products are fully made by handmade, so we knows that there are non-chemical substances or tasted on animals as it purely made in an ecologically balanced condition from the ingredients are taken until the packaging process. Social media is a platform that we used to promote our product due to get the target customers more effectively. For instances, we use Instagram and Facebook which have special tools known as Geo-targeting to send out our promotion through customer's location. On top of that, social media also the platform that help us to reduce marketing costs because it will not charges many costs to posting advertisement at the platform. Based on people opinion if the price level of the products is higher, then the products present the good quality level. However, our company offer the affordable price for everyone because we considered the internal and external factor in pricing strategy. It can be our strength when we prepare the affordable price for our products to attract and get more loyal customers since our company offer scented candle that comes with natural products.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jonney, Jacquelinesia
2016269268
Suinggi, Susan Jasmine
2016630618
Nening, Vanessa Aniestchysia
2016630754
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Supain @ Christopher, Cyril
cyril489@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Administration, Marketing, Operational, Financial Entrepreneurship
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/127334
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