Abstract
Movie is one of the entertainments that exist in this world, whereby no matter what type of movie it is, it will always entertain people. Nowadays, every place has their own television just to get the latest entertainment. Certain places preferred the cinema, which it gives a lot more excitement than what television can give to people. Thus, for this project our company had decided to make a project based on cinema which is mini screen cinema. Mini screen cinema is like a cinema but it is much smaller and of course, the cost for doing it is a lot cheaper. Our company had decided to open this business in the rural area, which is Tambunan. This is because this place still does not have this kind of entertainment. Another reason why we like to run this kind of business is we do not have any competitor and it gives us a lot of opportunities in the future. To make different from others, we still serve our customer with old and latest movie, so if any customer feel they are so behind with the latest movie, they still can go to our place to watch the movie that they want. Our target market is from children until the adult. We serve every type of movies except movies that can harm people such a s movie based on violence, pornography and others. We already have our own vision and mission and to achieve our goals, we have our own marketing strategy.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Jairim, Brenda Joan 2012465282 Philip, Raisarittome 2012474854 Walter, Priscilla 2012899626 Anthony Aning, Farrensileh Jasintah 2012208934 |
| Contributors: | Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Marketing, Operational, Entrepreneurship |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/127306 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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