Watching, not helping: the danger of the bystander effect

Soo, Carolyn Kum Yoke (2025) Watching, not helping: the danger of the bystander effect. Bulletin. Academy of Language Studies, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus.

Abstract

Today, it’s easy to imagine someone needing help while bystanders simply record the scene for social media—a troubling example of the bystander effect. Although it may seem tied to modern online behavior, the phenomenon originated long before social media, traced back to a 1964 case in which a woman was attacked while 38 witnesses failed to intervene. This incident sparked research into why people hesitate to help during emergencies, leading to the term “bystander effect.”

Metadata

Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Soo, Carolyn Kum Yoke
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Public opinion
H Social Sciences > HM Sociology > Social values
H Social Sciences > HM Sociology > Social institutions
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus
Journal or Publication Title: APB Rembau e-Bulletin
ISSN: 2682-776X
Keywords: Bystander effect, social media, emergencies, psychology
Date: October 2025
URI: https://ir.uitm.edu.my/id/eprint/127223
Edit Item
Edit Item

Download

[thumbnail of 127223.pdf] Text
127223.pdf

Download (195kB)

ID Number

127223

Indexing

Statistic

Statistic details