Dap Dap Kimbap

Dap Dap Kimbap offers the taste of Korean food by adding new values to it where it will suit the Malay taste. We are also trying to introduce Korean culture in which they eat Kimbap as one of the fulfilling meal. Our company ensures that this fusion food will fit the taste bud of Malaysians and a healthy food for everyone to eat. In Malaysia, Korean trend is rapidly evolving in K-pop Music, Korean foods, skincare products. The products are sold in shops such as KIODA, YUBISO and others. Because of this trend, we are taking this opportunity by making Dap Dap Kimbap with its own trademark. People are starting to notice this new fusion food through our social media that is @dapdapkimbap (Instagram and Facebook page). Based on our market research, it is shown that this food is popular among teenagers and young adults. Adults or older people are also enjoying this kind of food. Thus, we introduce Kimbap in Malaysian version by adding sambal as the fillings of this Kimbap. There are business outlets that sell Kimbap and other Korean Cuisine in Kota Kinabalu. However, generally there is none business that ever sell this kind of Kimbap. Dap Dap Kimbap headquarters in Kota Kinabalu, Sabah and it is a partnership business, where each person will manage roles in administration, marketing, operational and also financial. Masnita is the General Manager, Dg Ku Nur Liyana is the Financial and Organizational Manager and Nur Farahnisa is the Marketing and Operational Manager. We are very sure that this business will stay competitive in the future. This is because of the smaller budget we will incur as this is an online business. We are also planning on to further our business in modifying many other famous Korean recipes not only Kimbap. This will keep the customers to be anticipating more of our new recipes. Since our business is an online business, so the business is handled from our home. Smaller cost incurred is also an advantage for us because it shows how profitable our business is. For the course of four months operating, we have already gained enough sales to cover our costs.