Mohd Amar Ekhwan, Dini Nur Safwah and Khasmuri, Anis Insyirah and Zainal Abidin, Farhanis and Md Nor, Ahmad Khairul Husaini and Asmadi, Afiq Daniel Ramadhan
(2025)
NUURÉ.
[Entrepreneurship Project]
(Unpublished)
Abstract
NUURÉ is a halal, tayyib-focused baby food brand based in Shah Alam that provides wholesome, preservative-free purees, porridges, and meltable biscuits for infants aged 6 to 24 months, crafted with certified ingredients and safe, convenient packaging. Built by a skilled team and driven by the motto “Feeding is an Amanah,” the brand combines ethical integrity with modern marketing strategies—including digital campaigns, influencer partnerships, and halal nutrition education—to capture 5–10% of Malaysia’s halal baby food market, with projected sales growing from RM6.46 million in Year 1 to RM24.44 million by Year 3.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Amar Ekhwan, Dini Nur Safwah UNSPECIFIED Khasmuri, Anis Insyirah UNSPECIFIED Zainal Abidin, Farhanis UNSPECIFIED Md Nor, Ahmad Khairul Husaini UNSPECIFIED Asmadi, Afiq Daniel Ramadhan UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products H Social Sciences > HF Commerce > Business education |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
| Keywords: | ENT300, halal baby food, tayyib principles, infant nutrition, ethical brand |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/126902 |
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