Embedded video survey

The collection of data through questionnaires is a common method conducted by academicians. However, some respondents do not understand the statements given in the questions. Long statements can frustrate and bore respondents, resulting in unresponsive answers. As a result, researchers cannot obtain the actual results from questionnaire surveys. To solve this problem, we can embed a video in our questionnaire surveys to depict real situations and make the content easily understandable. Video surveys can easily grab the attention of respondents, leading to an overall increase in the response rate. Researchers can use web-based applications such as Google Forms to create forms for data collection and add videos from YouTube to the survey. Alternatively, researchers can use their own videos by embedding them using a URL. Video-based statements for questions can provide a lot of information in a short time, which is impossible with textual statements. Compared to textual statements, surveys using videos can readily capture and hold the attention of respondents for a longerduration. The advantages of using video surveys include obtaining honest feedback, increasing response rates, and bringing stories to life, as humans can interpret videos better than text. Currently, there is no work carried out on using embedded videos in questionnaire surveys, and previous works have not comprehensively considered this method. Good design of questionnaire will significantly give positive impact to the survey. Therefore, it is sensible to modify the common questionnaire method in order to improve the research outcome and utilize the full potential of using embedded videos for questionnaire surveys.