Unconscious bias in property management organisations (PMOs): identifying bias trends and mitigation strategies

Zainol, Nurul Nadiah and Isa, Mona and Sukereman, Anis Syazwani and Sulaiman, Muhammad Azwan and Abdullah Hashim, Hariati (2025) Unconscious bias in property management organisations (PMOs): identifying bias trends and mitigation strategies. Jurnal Intelek, 20 (2): 7. pp. 78-87. ISSN 2231-7716

Official URL: https://journal.uitm.edu.my/ojs/index.php/JI

Abstract

This study investigates unconscious bias in Property Management Organisations (PMOs) in Selangor, focusing on its presence in recruitment, tenant selection, vendor engagement, and service delivery. The research aims to identify common bias types and evaluate effective mitigation strategies. Using convenience sampling, data were gathered through questionnaires from 70 PMO personnels, including managers, executives, and administrative staff. Descriptive analysis and the Relative Importance Index (RII) were used to rank prevalent biases and assess the perceived importance of mitigation strategies. Centrality Bias and Availability Bias emerged as the most common, especially in recruitment and tenant selection. Fostering an inclusive workplace culture and updating recruitment criteria were identified as the most effective mitigation strategies. Although limited to a single region, the study offers practical insights for promoting fairer and more inclusive decision-making in PMOs.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zainol, Nurul Nadiah
UNSPECIFIED
Isa, Mona
UNSPECIFIED
Sukereman, Anis Syazwani
UNSPECIFIED
Sulaiman, Muhammad Azwan
UNSPECIFIED
Abdullah Hashim, Hariati
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property > Rental property. Rental housing. Real estate management
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Journal or Publication Title: Jurnal Intelek
ISSN: 2231-7716
Volume: 20
Number: 2
Page Range: pp. 78-87
Keywords: decision making, property management organisations, unconscious bias
Date: August 2025
URI: https://ir.uitm.edu.my/id/eprint/126777
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