Exploring green packaging acceptance in fast moving consumer goods in emerging economy: the case of Malaysia

UiTM, Faculty of Business and Management (2021) Exploring green packaging acceptance in fast moving consumer goods in emerging economy: the case of Malaysia. Bulletin. UiTM, Shah Alam.

Abstract

This study aims to establish a model to understand the motivational drivers of green packaging acceptance from the lens of the Theory of Consumption Value.

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. UiTM, Faculty of Business and Management UNSPECIFIED
Subjects:	L Education > LC Special aspects of education > Education and globalization. Education and society L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title:	Socio Environment Compendium
ISSN:	2636-9656
Keywords:	Socio Environment Compendium, FBM, UiTM, Theory of consumption value
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/126633

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