UiTM, Faculty of Business and Management
(2021)
Exploring green packaging acceptance in fast moving consumer goods in emerging economy: the case of Malaysia.
Bulletin.
UiTM, Shah Alam.
Abstract
This study aims to establish a model to understand the motivational drivers of green packaging acceptance from the lens of the Theory of Consumption Value.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business and Management UNSPECIFIED |
| Subjects: | L Education > LC Special aspects of education > Education and globalization. Education and society L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
| Journal or Publication Title: | Socio Environment Compendium |
| ISSN: | 2636-9656 |
| Keywords: | Socio Environment Compendium, FBM, UiTM, Theory of consumption value |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/126633 |
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