Auraflame

Mohd Sayuti, Muhammad Akmal Hazim and Zainudin, Muhammad Adam and Mohd Adlee, Muhammad Aizad Naufal and Hazali, Muhamad Harith Asnawi (2025) Auraflame. [Entrepreneurship Project] (Unpublished)
Abstract

Auraflame is a premium scented candle brand offering handcrafted candles in signature scents like Rosa Flame, Sakura Bloom, Oud Night, and Lavender Dreams, designed to enhance comfort, relaxation, and luxury. Committed to eco-friendly materials, elegant packaging, and sustainable practices, Auraflame caters to lifestyle-driven, environmentally conscious consumers. The business operates with structured management, efficient production, quality control, and reliable distribution, supported by strategic marketing through social media, influencer collaborations, and lifestyle events. Financially, the brand employs careful budgeting, pricing strategies, and reinvestment for growth. This integrated approach positions Auraflame to scale operations, build customer loyalty, and become a leading name in Malaysia’s home fragrance and wellness market.

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