Abstract
Auraflame is a premium scented candle brand offering handcrafted candles in signature scents like Rosa Flame, Sakura Bloom, Oud Night, and Lavender Dreams, designed to enhance comfort, relaxation, and luxury. Committed to eco-friendly materials, elegant packaging, and sustainable practices, Auraflame caters to lifestyle-driven, environmentally conscious consumers. The business operates with structured management, efficient production, quality control, and reliable distribution, supported by strategic marketing through social media, influencer collaborations, and lifestyle events. Financially, the brand employs careful budgeting, pricing strategies, and reinvestment for growth. This integrated approach positions Auraflame to scale operations, build customer loyalty, and become a leading name in Malaysia’s home fragrance and wellness market.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Sayuti, Muhammad Akmal Hazim UNSPECIFIED Zainudin, Muhammad Adam UNSPECIFIED Mohd Adlee, Muhammad Aizad Naufal UNSPECIFIED Hazali, Muhamad Harith Asnawi UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products H Social Sciences > HF Commerce > Business education |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
| Keywords: | ENT300, premium handcrafted candles, eco-friendly & sustainable, signature scents & luxury experience, lifestyle & wellness market |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/126563 |
Download
126563.pdf
Download (328kB)
Digital Copy
Physical Copy
ID Number
126563
Indexing
