Technology blueprint: a hijab-friendly leave-in conditioner for free curls

CheriVelvet.Co was founded to provide an effective, classy, and halal-friendly haircare solution for Muslim hijabi women with naturally curly or textured hair, addressing issues like dryness, frizz, and lack of curl definition common in Malaysia’s humid climate. Its signature product, Velair Leave-in Hair Conditioner, features natural ingredients such as coconut milk extract, aloe vera juice, shea butter, and jojoba oil to moisturize, soften, and detangle without buildup. Designed with a lightweight, non-greasy texture and packaged in a sustainable, refillable airless pump bottle, Velair combines functionality, elegance, and environmental responsibility. Targeting Muslim women and eco-conscious consumers seeking halal, plant-based, cruelty-free products, CheriVelvet.Co leverages a skilled management team experienced in halal cosmetics, marketing, and strategic growth to position Velair as a premium brand that promotes confidence, natural beauty, and sustainable self-care.