Influence of social media on public perceptions in social issues: Israel– Palestine conflict

Social media platforms have become dominant sources of information. They play a crucial role in shaping narratives, influencing opinions and fostering engagement among users This paper explores the impact of social media on public perceptions of social issues among Malaysians, with a focus on the Israel-Palestine conflict. Further research examines how visual content, echo chambers and filter bubbles contribute to the formation of Malaysians' mindset. A qualitative approach is employed, using semi-structured interviews to gather insights from Malaysian social media users aged 18 and above. The study examines the emotional and cognitive effects of social media engagement, particularly in shaping biases, reinforcing pre-existing beliefs, and influencing advocacy efforts. It contributes to media and communication studies by offering insights into mechanisms through which social media influences public perceptions, advocacy, and policymaking in the context of international conflicts. Furthermore, it potentially informs policymakers, media organisations, and digital literacy initiatives to promote balanced and inclusive discussions.