A case study of animated book covers for promoting publishers in Malaysia

Abdul Rahim, Nur Afifah and Hairul Anuar, Inda Murni and Che Din, Sharkawi and Mohd Lazim, Nur Aniza (2025) A case study of animated book covers for promoting publishers in Malaysia. Idealogy Journal, 10 (2). pp. 459-471. ISSN 2550-214X

Official URL: https://idealogyjournal.com/

Identification Number (DOI): 10.24191/idealogy.v10i2.719

Abstract

The evolution of new technology is changing the consumer perspective of Malaysia’s audience, including the book industry. More digital bookstores are popping up, while physical stores are declining as preferences change along with the evolution of technology. This study examines the components used in designing animated book covers, using a content analysis of ten (10) samples of digitally illustrated book covers from several publications. The aim is to understand the components of book cover design and how motion was implemented in the animated book cover. The findings showed that the most common element of book covers to be animated is cover art illustration. Results revealed the pattern of visual components animated in book cover design and suggested guidelines to aid publishers in Malaysia.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Rahim, Nur Afifah
2022898516@student.uitm.edu.my
Hairul Anuar, Inda Murni
indamurni@uitm.edu.my
Che Din, Sharkawi
sharkawi237@uitm.edu.my
Mohd Lazim, Nur Aniza
aniza32@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration > Drawing for reproduction. Illustration > Book cover design
T Technology > TR Photography > Cinematography. Motion pictures > Animation (Cinematography)
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design
Journal or Publication Title: Idealogy Journal
UiTM Journal Collections: UiTM Journals > Idealogy Journal (IdJ)
ISSN: 2550-214X
Volume: 10
Number: 2
Page Range: pp. 459-471
Keywords: Animated book covers, Digital devices, Illustrated book cover, Motion graphic, Publisher
Date: September 2025
URI: https://ir.uitm.edu.my/id/eprint/125273
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