The study of motion graphic elements in promotional video for tourism industry

New digital media has changed how tourism destinations are promoted. It allows for more personal, direct, and engaging ways to connect with travellers. However, many traditional tourisms promotional video rely on outdated style and making it hard to truly capture the uniqueness of tourism spots. This study explores the use of motion graphic elements in promotional videos within the tourism industry, with a focus on growing ecotourism sector. This research employs a qualitative method employed content analysis of six selected tourism promotional videos and this study includes another resource to identify and examine the presence of key motion graphic elements in promotional video, including type 2D and 3D, timing, colour schemes, typography, iconography, and sound. The findings reveal that sound, calming colour schemes and secondary pattern are the most consistently used elements, indicating their importance in maintaining viewer engagement. Tourism promotional video stands out as the most visually dynamic video, incorporating all motion graphic components, and minimal approach. The study concludes that motion graphics significantly enhance the storytelling and promotional quality of tourism promotional videos, and that the strategic use of these elements can improve message retention to keep audiences engaged in today’s fast-moving, visually driven world. These findings highlight the future digital marketing efforts within the tourism sector, especially in promoting sustainable and eco-friendly travel experiences that match audience preferences.