Context-aware service design in digital museums: toward personalized visitor experiences

As an emerging service model, contextualized services have drawn significant attention both domestically and internationally, particularly in areas such as context modelling, system frameworks, and context-aware recommendation systems. Meanwhile, museums are evolving into vital platforms for fulfilling growing cultural and experiential demands. To adapt to the digital era, future museums must integrate contextualized services, which go beyond traditional user experience by enhancing the quality and personalization of museum environments and services. This article synthesizes existing research to clarify key concepts and examines the need for contextualized services from the perspectives of users, museums, and knowledge. It outlines the construction of a context-awareness model based on context data collection, computation, modelling, and evaluation. A user-centred service framework is proposed, comprising modules such as context awareness, resource integration, technical infrastructure, and scenario-based service delivery. The study also addresses current challenges in implementing contextualized services and suggests targeted solutions. Ultimately, it proposes strategies for enhancing museum scene construction to deliver deeper, more immersive visitor experiences