Enhancing art gallery visibility and public engagement through strategic outreach programs in Klang Valley

Art galleries are one of the important institutions in preserving and promoting the various local artworks. The Klang Valley area is an area that is a site for the development of art activities and programs, such as art exhibitions and art activities to foster art awareness in the community. However, in recent years, galleries in the Klang Valley have faced several challenges including the public engagement in art gallery. This study was conducted to explore how strategic outreach programs can increase the visibility and public engagement of art galleries. The main objective of this study is to identify how outreach programs can enhance public engagement and visibility of art galleries in the Klang Valley. This study uses a qualitative method that includes observation and interviews with experts, while secondary data was obtained from library research. The New Museology Theory will be use in this study that focuses on community engagement. The findings of this study are that outreach programs can enhance public engagement. The study also benefits art galleries, arts and cultural agencies, government and non-government bodies (NGOs) and the local community. This study is important to understand how outreach programs can enhance visibility and public engagement of art galleries in the Klang Valley.